BigCommerce
BigCommerce is an ecommerce platform that gives small online businesses a choice of features and functionality to showcase and sell their products while helping manage their business. BigCommerce approached us wanting help making a splash at the largest small business conference in North America. One catch, they missed the cutoff date to participate in the conference.
How do you make a splash at a conference you’re not able to attend?
Answer, create a stunt that becomes the most talked about campaign of the conference.
Get a #BetterBackend with BigCommerce
There are numerous ecommerce sites out there, but BigCommerce touts a superior infrastructure and back end development than its competitors. We used these underwear clad peaches to deliver that message to conference attendees.
Our yoga street performers engaged crowds nearby the conference. Meanwhile, our peach distributors gave out these treats to create a lasting memory of BigCommerce and their presence at the conference.
Our client was so excited about the outcome that the only thing they asked was
“Can we do this again in LA?”
3 peaches/min
142 leads
375 social mentions
~1.5 million impressions
BigCommerce was one of the most talked about companies of the event, while only being at the conference for one day (a total of 3 hours)... and we didn’t even enter the building.
