Target – Grocery & Essentials Recipe Portal
We curated content for a new recipe portal on Target.com, fulfilling frequent requests from food and grocery vendors that wanted to partner with Target.
Our challenge was to come up with recipes that were moderately easy to assemble, rather than cook from scratch. All while making sure to include whichever vendor was investing in the recipe portal at the time.
Before any shoot, we spent time brainstorming ideas relevant to a season or event. Although I didn’t do any of the illustrations below, I worked with the team dreaming up recipes and collaborating with our food stylist and photographer to ensure these recipes didn’t only taste amazing, but that they looked great as well.
